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Why B2B SaaS Positioning Fails More Often Than People Admit: Revision history

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14 December 2025

  • curprev 03:4303:43, 14 December 2025 PC talk contribs 3,328 bytes +3,328 Created page with "Most B2B SaaS positioning advice starts with the same premise. Sell benefits, not features. Describe the future state. Contrast the old way with the new way. This advice is not wrong. It is just incomplete. It works best when a product introduces a completely new behavior. The iPod is the classic example. “1,000 songs in your pocket” worked because consumers had no existing workflow to protect. Most B2B SaaS products do not live in that world. They enter mature o..."
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