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- 02:49, 14 December 2025 PC talk contribs created page The Customer Awareness Model: The Most Overlooked Framework in SaaS Marketing (Created page with "650px Most SaaS teams don’t struggle because their product is weak. They struggle because their messaging is misaligned with where the customer actually is in their buying journey. The Customer Awareness Model (popularized by Eugene Schwartz) is one of the simplest yet most powerful frameworks for fixing that problem. It breaks prospects into five distinct stages of awareness — each requiring a completely different marketin...")