Jump to content

Smart AI Business Idea 2:Vertical AI SaaS for Local Services

From JOHNWICK

Hi guys, I am back again with another intersting idea…

Okay alright, so I was reading about what VCs are actually funding in 2025 and I kept seeing this pattern I couldn’t ignore. There’s this company called Barti. It’s an AI system for eye care clinics that automates patient booking, doctor scheduling, and follow-ups. They raised $12 million Series A in 2024.

Another one: Nautilus. It’s an AI operating system for car wash businesses. Just car washes. That’s it. And they got YC funding plus venture capital.

Pro. ServiceTitan. Mindbody.

All of them are doing something similar: they’re taking one specific local service business (HVAC, plumbing, landscaping, salons, eye clinics, veterinary clinics, car washes) and building AI software specifically for that industry.

And here’s the thing that made me stop and think: The home services industry is worth $4 trillion globally. It’s labor-intensive. It’s completely fragmented. And about 95% of it still operates on… pen and paper.

So why is this interesting?

The math that actually makes sense Let me break down why this is a real opportunity:

The Market: Home services = plumbing, HVAC, electrical, landscaping, pest control, roofing, car wash, veterinary clinics, salons, eye care. Basically any local service business. There are literally millions of these businesses worldwide. The top 50 companies only control like 5–6% of the market. The rest is mom-and-pop operations.

The Problem: A typical local service business has three painful problems:

1. Scheduling nightmare — Owner gets phone calls all day. “Can you come Tuesday?” Gotta check the technician’s availability. Gotta write it down. Gotta remember to call them back. It’s chaos.

2. No-shows destroy margins — If a technician drives 45 minutes to a house and nobody’s home, that’s $500–1000 lost revenue. Preventable. But it happens constantly.

3. Administrative waste — Hours spent on invoicing, follow-ups, customer reminders. Work that could be automated.

The Solution: Build an AI system that:

Handles booking (customers book online 24/7)

Sends automatic reminders (SMS 24 hours before, then 2 hours before) Reduces no-shows (some report 50%+ reduction)

Generates invoices automatically Tracks technician location and dispatch

Handles payments

The Result: A typical plumbing company might generate $1–2M in annual revenue with 5–10 technicians. They’re spending 30–50 hours per week on admin work (scheduling, invoicing, follow-ups). If an AI system cuts that by 60%, that’s basically 1.5 full-time employees saved. At $50K per employee, that’s $75K/year in savings. Plus, fewer no-shows means maybe $100K+ more revenue. Total impact: $150K+.

If you charge them $2,000–5,000 per month then they’re looking at $50K-75K annual cost. But they’re saving $150K+.

That’s a 2–3x ROI. They’d be stupid not to buy.

Why this actually works (The Research) I want to be clear: I’m not making this up. This model is already working.

Here’s the actual data:

Barti AI (eye care clinics):

  • Automates patient admin, doctor scheduling, follow-ups
  • Charges $1,500/month
  • Raised $12M Series A (documented, public)
  • Targeting 15,000+ eye care clinics in US alone

Nautilus (car washes):

  • AI operating system for car wash operators
  • Part of YC batch, Series A funded
  • Combining CRM + payments + pre-built AI automations
  • Targeting $4.7B US car wash market alone

ServiceTitan (HVAC, plumbing, electrical):

  • Founded 2012, but now adding AI agents
  • Already the industry standard for these trades
  • Millions in revenue, path to unicorn status
  • Proves the model works at scale

Why these exist: Traditionally, SaaS companies ignored these markets because the addressable market for any single trade seemed “too small.”

A software for all plumbers = big market. A software just for car washes = seems small. But here’s what changed

AI makes the software useful enough that even small markets become attractive. Because AI does the work, not the software company. With AI, you’re not selling software. You’re selling labor automation.

How you actually build this (The real plan) Okay, so if you wanted to do this, here’s what the actual path looks like. And this is achievable for a solo founder with basic coding skills.

Phase 1: Pick Your Vertical (Week 1) Pick ONE local service business type. Not all of them. Not plumbing + HVAC. Just one. Why? Because being narrow makes everything easier:

  • You understand the problems deeply
  • Your marketing is targeted
  • Your product is purpose-built
  • Your competitors are all horizontal SaaS (not focused)

Good vertical options: HVAC, plumbing, landscaping, pet grooming, salon/beauty, car wash, junk removal, pressure washing, handyman, roofing, painting. Pick one where:

  • There are thousands of businesses (so the market is big enough)
  • They have consistent scheduling pain (so they need you)
  • Average business revenue is $500K-$5M (so they can afford to pay you)
  • They’re not super tech-savvy (so they won’t build this themselves)

Phase 2: Build the MVP (Months 1–3) You’re building one core product: AI-powered automated scheduling and dispatch. Tech stack:

  • Frontend: Simple web UI (React or Next.js)
  • Backend: Node.js or Python
  • LLM integration: OpenAI’s API (for SMS reminders, customer chat, automated follow-ups)
  • Calendar API: Google Calendar or Outlook
  • SMS: Twilio or similar
  • Database: PostgreSQL

Features you actually build:

  • Booking widget (customers can book online)
  • Calendar sync (integrates with their existing calendar or creates new one)
  • Automated SMS reminders (24 hours before, 2 hours before)
  • Dispatch dashboard (see all jobs, technician locations, status)
  • Invoice generation (auto-create after job)
  • Customer management (store info, notes, history) That’s it. That’s your MVP.

Cost to build: $10–20K if you DIY, $30–50K if you hire a contractor. Time: 3–4 months working part-time, or 8–12 weeks full-time.

Phase 3: Get Real Customers (Months 4–6) You don’t ask for permission. You just… ask for customers. Go find 5 local plumbing/HVAC companies or landscapers. Cold call, email, door knock. Offer 3 months free in exchange for feedback and a willingness to be a case study. With real customers testing it, you’ll figure out fast what actually matters. Do reminders work? Do they reduce no-shows? Can they use it easily? Measure obsessively:

  • No-show rate before vs. after
  • Time saved on scheduling
  • Ease of use score
  • Would they pay for this?

If 3+ out of 5 say “yes, I’d pay,” you’ve got product-market fit. Move to phase 4. If they say “no,” figure out why. Maybe your vertical is wrong. Maybe the problem isn’t as painful as you thought. Pivot and try again.

Phase 4: Launch & Sell (Months 7–12) Create a simple landing page. Start selling at $2,000–3,000/month. Your sales strategy:

  • Facebook/Google ads targeting your specific vertical (“HVAC software” or “plumbing scheduling app”)
  • Outbound email to local service businesses (there are lists)
  • Local Chamber of Commerce
  • Trade Facebook groups for that industry
  • Partner with an accountant or consultant who works with your vertical Goal by end of year: 10–20 paying customers. That’s $20K-60K in MRR.

Why this works (The Real Reasons) Look, I know this sounds simple. It is. But that’s why it works:

Fragmentation is an advantage: The market is so fragmented (95% small independent businesses) that no incumbent can serve them all. There’s no “Plumbing Software Company” to compete with. You’re mostly competing against spreadsheets and paper.

Local businesses are less sophisticated: They’re not tech-savvy. They want something that works, not something cool. If it saves them 10 hours per week, they’ll use it and pay for it.

The problem is painful: Scheduling and admin is genuinely annoying for these business owners. They’re losing money on no-shows. They’re spending nights on paperwork. This isn’t a “nice to have.” It’s a “I need this.”

Low customer acquisition cost: You’re not trying to reach millions. You’re trying to reach the few hundred plumbing companies in your city, or a few thousand nationally. That’s achievable with targeted ads and direct outreach.

High unit economics: Customer pays you $3,000/month. Your cost to serve them (hosting, LLM API, SMS) is maybe $300/month. That’s an 80%+ gross margin.

Network effects: As more plumbers in a city use your software, they talk to each other. “Hey, you using this thing?” Word spreads. CAC drops. Churn drops.

But here’s the honest part There are real challenges:

Challenge 1: Sales is hard Getting businesses to adopt software is slower than selling to tech companies. Sales cycles might be 4–8 weeks instead of 1–2. You need to talk to people, demo it, answer questions. It’s not automated.

Challenge 2: You have to be a domain expert You need to understand plumbing workflows, or HVAC scheduling, or landscaping billing. You can’t be generic. That means you might need to hire someone from that industry or spend time learning.

Challenge 3: Lots of competitors already exist There ARE vertical SaaS companies in most trades (ServiceTitan in HVAC/plumbing, Toast in restaurants). But that actually validates the market exists. Your advantage: you can move faster, be more focused, maybe charge less.

Challenge 4: Integration complexity Some businesses use accounting software, or old CRM systems, or third-party payment processors. You might need to integrate with 10–15 different systems. That adds complexity.

Challenge 5: Support is 24/7 If a plumber can’t dispatch their technician, that’s a business-breaking issue. You might need to provide support outside normal hours. What the timeline actually looks like

  • Month 1–2: Pick vertical, build MVP, test with 1–2 friends who are in that business
  • Month 3: MVP complete, start recruiting beta customers
  • Month 4–5: Beta customers testing, collecting feedback, iterating
  • Month 6: First paying customer (maybe free, maybe paid)
  • Month 7–9: $5–15K MRR, learning what works and what doesn’t
  • Month 10–12: $20–50K MRR, starting to feel like a real business
  • Year 2: $100K-300K MRR, hiring your first employee

Real numbers (What this could actually be worth) If you nail this:

  • Year 1: 20 customers, $3,000/month average = $60K MRR = $720K ARR
  • Year 2: 100 customers, $3,500/month average = $350K MRR = $4.2M ARR
  • Year 3: 250+ customers, $3,500/month average = $875K MRR = $10.5M ARR At that scale, companies are raising Series A for $5–15M at $50–100M valuations. Barti (same model) raised $12M Series A after 2 years.

That could be you.

Why I’m telling you this The vertical SaaS model for local service businesses is proven. VC-backed companies are doing it right now. The market is huge. The unit economics are good. The customer acquisition is achievable. But nobody’s saturated it yet. There’s room for 50+ companies targeting different verticals (one for plumbers, one for landscapers, one for salons, one for car washes, etc.). The barrier to entry is low. You can build an MVP in 3 months. You can get paying customers in 6 months. And the upside is real — hundreds of millions in potential market value. So the question isn’t “Is this a good idea?” The question is: “Which local service vertical are you going to own?”

Next step: validate Before you build anything:

Week 1: Pick your vertical

Week 2: Talk to 10 businesses in that space. Ask them: “How do you currently handle scheduling? What sucks about it? Would you pay $200/month for software that cut your scheduling time in half and reduced no-shows?” 

Week 3: Design a quick prototype (doesn’t need to be good, just needs to show the idea)

Week 4: Get feedback on the prototype from those same 10 people If 7+ of them say “yeah, I’d use that,” you’ve got your signal. Build it.

Read the full article here: https://medium.com/everyday-ai/smart-ai-business-idea-2-vertical-ai-saas-for-local-services-8248ce0caaea