How to Start Writing for SaaS Companies With No Experience

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I was one of you guys when I first started. So, I get what you are going through.

You’ve landed a writing gig for a fintech startup, but your background is in creative writing.

Or maybe you’re pitching to SaaS companies when you’ve spent your entire career writing about travel and food.

That voice in your head? The one saying, “Who am I to write this?”

Yeah, we need to talk about that.

The Truth Nobody Tells You You don’t need to be an industry expert to write for startups. You need to be one step ahead of the reader.

That’s it. That’s the secret.

Is the person reading your blog post about cloud computing? They’re probably not a developer.

They’re a business owner trying to figure out if they need your client’s product. You don’t need a computer science degree for that.

The Mindset Shift That Changes Everything Stop thinking you’re a “writer.”

You’re in the B2B industry now. You happen to use words as your tool.

Your content isn’t literature; it’s marketing that educates, builds brands, and closes deals.

Once you accept that, everything gets easier.

Your 5-Step Action Plan Step 1: Pick Your Lane and Commit

Choose one niche. Maybe two if you’re ambitious.

Look at what you already know. Your college major. Your past jobs. That weird hobby you’re obsessed with.

Start there. Knowledge compounds when you write about the same topic repeatedly.

After a few months of deep focus, you’ll know more than 80% of your readers.

That’s all you need.

Step 2: Become a Learning Machine

Spend your first week like a detective:

Read 10–15 articles from top industry sites Join relevant subreddits and LinkedIn groups Listen to industry podcasts while doing dishes Follow thought leaders on Twitter/X Take free courses on Coursera or YouTube Don’t try to learn everything. Learn enough to have intelligent conversations.

Step 3: Create Samples (Even If Nobody Asked)

No portfolio? Make one.

Pick three brands you’d love to work with. Write sample blog posts for them as if they were your clients.

Make them specific. Make them useful. Make them better than what’s currently on their blog.

Post these on Medium, LinkedIn, or your own site.

Boom. You now have “experience.”

Step 4: Talk to Real Humans

Here’s your cheat code: interviews.

Can’t explain blockchain? Find someone who can.

A 20-minute conversation with a subject matter expert will give you more insights than three hours of Google research.

People love talking about their expertise. Use that.

Step 5: Write Like You’re Explaining to a Friend

Short sentences work.

So do short paragraphs.

Nobody wants to read dense walls of text. Break things down. Use analogies.

If you can explain cloud storage using a “digital locker” metaphor, do it.

Complex ideas + simple language = magic.

When Imposter Syndrome Hits (And It Will) That feeling of “I’m not qualified” never fully goes away. Even experienced writers feel it.

The difference? They write anyway.

Every expert was once a beginner who refused to quit.

The CEO of that startup you’re writing for? They didn’t know everything when they started, either.

The Tools That’ll Save Your Life Grammarly: Catch embarrassing mistakes Hemingway Editor: Keep it readable Perplexity: Research assistant (but never copy-paste) Notion: Organise your research Reddit: Network and learn from others Your Week One Game Plan Monday: Pick your niche and list 10 companies you want to write for

Tuesday-Wednesday: Deep dive research, read everything you can find

Thursday: Write your first sample piece (500–800 words)

Friday: Polish it, post it, share it

Repeat.

The Bottom Line You don’t need permission to start. You don’t need a fancy degree or ten years of experience.

You need curiosity, consistency, and the willingness to look stupid while you learn.

The startups you want to write for? They’re not looking for industry veterans.

They’re looking for someone who can translate complex ideas into content that converts.

That can be you.

So stop overthinking it. Pick a startup. Study their content. Write something better. Send a pitch.

The worst thing that happens? They say no, and you’ve still practised your craft.

The best thing? You land the gig and start building experience.

Either way, you’re further ahead than you were yesterday.

If this nudged you even a little, don’t let it fade. Draft something today. Even a messy paragraph counts.

Read the full article here: https://medium.com/writers-blokke/how-to-start-writing-for-saas-companies-with-no-experience-b0515a4e64d1